Among the numerous pieces of advice we provide companies associated with their web sites is the need for transparency. This is true of ecommerce websites in addition to any service enterprise. People enjoy conducting company with somebody they know, or at least, somebody they know about. A lot of businesses create an internet presence with no focus on a comprehensive About Us page or Who we’re page. That is a mistake. A large proportion of prospective customers will be lost because those individuals feel uncomfortable dealing with a faceless, nameless entity. As consultants for web site design, Search engine optimization and content, we see this every week.
Imagine if you’ll that you’re visiting a financial planner. You are regarding to ask which person to make decisions regarding your money and your future riches. At any time you arrive in his office, he stays behind a wall, communication only via text on a screen. In comparison to sitting across a table or desk from someone and having a conversation, how could the imperceptible planner make you feel? This can be not any different than dealing with a faceless, nondescript entity on the web that wants your company or your buy. In a lot of cases, businesses develop an About Us page which talks regarding a service or product, but never mentions anything regarding the website’s owner.
There may not be any effort at describing the expertise which the company or its attorneys bring to the product or service offering. This is often a mistake and a source of missing sales. Many buyers are even now only sticking a big toe in the water with regards to conducting online business. The prospect of dealing with a nameless, faceless entity offers little reason behind confidence and trust. Why Should I do Business with You? A well crafted About Us page or Who we’re page tells the story of the site owners, organization management or a sole proprietor. It communicates the expertise which the site visitor may expect to benefit from by dealing with the firm or individual described.
Such articles make it difficult for Google Panda to track or trace info from several pages or segments of the website.5. Create a website map in the coding of the web site so that Google Panda can quickly discover and index its content. A site map helps in boosting the visibility of the web site which then assists in enhancing its ranking.6. Improve the user experience with design developments and try to reduce bounce rates. You might not know, but Panda also gives significant to the period of time every visitor spends on a site. When their time spent is higher, their website is indexed more often.7.
Host the website in a reliable web server in order that it’s accessible at all times. In case the site isn’t accessible majority of the times, it’ll be ignored by Google Panda and its classification will be severely affected. Therefore, it’s essential that you pick the services of a good website hosting company.8. Use bold or italics to highlight their keywords in their website. Whenever you do so, it becomes easier for Panda to comprehend the purpose of your site.